Privacy Policy
Last updated: June 2026
1. Introduction
EfiCore AI ("we", "us", "our") is committed to protecting your personal data and handling it responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
EfiCore AI is operated by John Mesagan, based in London, United Kingdom. We are the data controller for the personal data collected through this website and our services.
Contact: hello@eficore.io
3. What Data We Collect
We may collect and process the following personal data:
— Contact information: name, email address, phone number, company name and job title, submitted through forms on this website.
— Usage data: pages visited, time spent on the website, device and browser information, collected anonymously via Plausible Analytics (a privacy-friendly, cookieless analytics tool).
— Communication data: emails, messages and notes exchanged during the course of a business engagement.
We do not collect sensitive personal data (such as health information, financial data or government identifiers) through our website.
4. How We Use Your Data
We use your personal data for the following purposes:
— To respond to enquiries submitted through our website forms.
— To deliver and manage services under a client engagement.
— To send relevant information about our services where you have expressed interest.
— To improve our website and understand how visitors interact with it (via anonymised analytics).
— To comply with legal obligations.
5. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases:
— Legitimate interests: to respond to enquiries and communicate with prospective clients.
— Contract performance: to deliver services agreed with clients.
— Legal obligation: where processing is required by law.
— Consent: for any marketing communications, where applicable.
6. Data Sharing
We do not sell your personal data. We may share it with the following categories of third parties only where necessary to deliver our services:
— Service providers and software platforms used in service delivery (including GoHighLevel, Twilio, Basin, Make.com, Google Workspace).
— Professional advisors where legally required.
All third-party processors are required to handle your data securely and in accordance with applicable data protection law.
7. Data Retention
We retain personal data only for as long as necessary for the purpose it was collected. Enquiry data is typically retained for 12 months. Client data is retained for the duration of the engagement and for a reasonable period thereafter for legal and accounting purposes.
8. Your Rights
Under UK GDPR, you have the following rights:
— Right to access: request a copy of the personal data we hold about you.
— Right to rectification: request correction of inaccurate or incomplete data.
— Right to erasure: request deletion of your personal data in certain circumstances.
— Right to restrict processing: request that we limit how we use your data.
— Right to data portability: receive your data in a structured, commonly used format.
— Right to object: object to processing based on legitimate interests.
To exercise any of these rights, contact us at hello@eficore.io. We will respond within 30 days.
9. Cookies and Analytics
This website uses Plausible Analytics, a privacy-friendly analytics tool that does not use cookies and does not collect personally identifiable information. No cookie consent is required for analytics purposes.
We do not use advertising cookies, tracking pixels or third-party marketing trackers.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration or destruction. This includes secure form submission, encrypted communications and access controls on data systems.
11. International Transfers
Where data is processed by third-party platforms operating outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The date of last update is shown at the top of this document. We encourage you to review this policy periodically.
13. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
14. Contact
EfiCore AI
Email: hello@eficore.io
Website: www.eficore.io